Bio
My Story
From an early age, I have always been captivated by the way that creative imagery enhances communication. My interest in writing and design began when I was just a child creating greeting cards for my family, it expanded as I was responsible for creating scrapbooks for various school organizations, and an even stronger fascination emerged as I became a part of the production staff of my high school yearbook. I chose to attended college at Northwestern State University studying journalism during my initial few semesters since I had a strong interest and talent for writing, and I valued the unique way the university offered English, Ethics, and Speech courses that were actually specialized for journalism students even as a freshman.
My writing talent was recognized by one of my professors, who was also the head of the English Department, and it was at his suggestion that I become a student worker in the Writing Center to assist students with their writing abilities. That job connected me with like-minded individuals who shared my passion for writing inspiring content, and introduced me to an even greater appreciation for the way graphic elements and themes could enhance a message's effectiveness. These coworkers encouraged me to join them as members of the university's literary magazine staff, and that experience prompted me to ultimately decide to major in graphic communications. After graduating with a Bachelor's degree in Fine Arts, I moved to Knoxville, TN where I further expanded my education by receiving certification for completing online professional and personal development courses in web design through the University of Tennessee.
​
I began my career as a graphic design intern for a company’s in-house art department, and soon transitioned into my first professional position as a page-layout designer developing real estate advertisements in a nationally franchised magazine. At Homes & Land, I also volunteered to take on the creation of a new role that involved website coordination, blog content writing, and social media management, which expanded the exposure of the company’s audience even throughout the recession. Most recently, I was able to assist a client within the health care industry by establishing a brand that would serve as a parent company to encompass each of its individual offices. This lead to the development of several logos and a vehicle wrap which increased the company’s exposure and recognition tremendously. I have taken on a few freelance projects from time to time which have led to some truly inspiring projects while networking with many influential and creative individuals along the way.
As a professional graphic designer with over 10 years of experience in the marketing industry, I became aware that while company executives recognized the value of establishing a visual brand identity, many lacked the understanding of how to properly integrate the company's brand into their business model, marketing materials, presentations, and platforms. Therefore, I took the initiative to consult with business leaders as a creative brand strategist in order to enhance their knowledge and help guide them through the processes involved. By combining my creative graphic design skills with my technical capabilities involving strategic results-driven content in an effort to build upon a visual brand presence, I make the transition into developing a complete brand experience as seamless as possible for my clients and their respective audiences.
I strive to engage, challenge, and inspire audiences in order to produce results, impact growth, and build loyalty by helping clients develop a unique voice while sharing the story of their company and incorporating a relatable personal touch that will establish and maintain long-term client relationships. I am looking for opportunities to pursue roles within innovative companies that value the technical graphic design skills I have obtained through my education and experience while expanding on my unique blend of strategic marketing development skills and innate sense of creativity.
Be sure to check out my resume for more information about my professional experience and get in touch if you are ready to meet me and find out if I would be an ideal fit for your team.